E-COMMERCE: HOW TO SELL YOUR PRODUCTS ONLINE
Hours CLASS SESSIONS:
WEEKS:
Minimum TOTAL hours of COMPLETION of the course:
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ESTIMATED NEXT DATE OF CELEBRATION:
Can the Course be FREE?:
12
From 2 to 4
48
YOU CAN NOW BOOK IT
299
1495
+16
Starting November 15th
YES, ASK US HOW
Course Objectives
Understand the fundamentals of e-commerce and how to apply them to an online business.
Create and configure an online store.
Master digital marketing strategies to attract traffic to your store (SEO, SEM, social networks).
Manage inventory, logistics and shipping efficiently.
Analyze customer behavior and optimize conversion rates.
Implement an effective customer service system to ensure satisfaction and loyalty.
Career Opportunities
This course will prepare you to:
Create and manage your own online store .
Act as a consultant or specialist in e-commerce for small and medium-sized businesses.
Working in digital marketing areas for e-commerce, managing advertising campaigns and promotions.
Optimize logistics processes, customer service and inventory management on online sales platforms. Career Opportunities
OUR EXPERT'S VISION
Jesus Aldana
Course to understand and apply the tactical and strategic keys to e-commerce. From the publication of online catalogs of products and services, logistics as well as the legal frameworks that regulate and affect. Learn about external distribution channels for products such as Amazon or Wallapop.
This e-commerce course will teach you how to set up, manage and optimize an online store, as well as key strategies to attract customers, increase sales and retain buyers. It is aimed at entrepreneurs, small businesses, or anyone interested in creating or improving a digital business.
The E-COMMERCE: HOW TO SELL YOUR PRODUCTS ON THE INTERNET course aims to offer you a practical and strategic approach to starting and managing an e-commerce business. You will learn how to create an online store from scratch, implement payment methods, design an attractive user experience, manage inventories, as well as develop digital marketing strategies to attract traffic and convert visitors into customers. The course will also provide you with knowledge about logistics, customer service and data analysis to optimize the performance of your store.
GUIDANCE AGENDA FOR THE COURSE
Introduction to e-commerce
What is e-commerce? Types of online businesses (B2B, B2C, C2C).
Advantages and challenges of e-commerce compared to traditional commerce.
Current trends in e-commerce.
Creating an Online Store
How to set up an online store from scratch.
Secure payment methods and payment gateways (PayPal, Stripe, etc.).
Store design: usability, user experience (UX), user interface (UI).
Inventory and Logistics Management
How to manage inventory in an online store.
Shipping methods: logistics providers, dropshipping and in-house logistics.
Integration of shipping and order tracking solutions.
Digital Marketing Strategies for E-commerce
SEO optimization for online stores: how to appear in the first results on Google.
Paid advertising: Google Ads, Facebook Ads and Instagram Ads.
Email marketing: how to create effective campaigns to attract and retain customers.
Social media strategies: product promotion and community building.
Conversion Optimization and Customer Service
How to convert visitors into buyers (conversion strategies).
Abandoned carts: causes and solutions to recover them.
Implementation of chatbots and real-time customer service.
Managing customer reviews and opinions.
Data Analysis and Key Metrics
Google Analytics and other e-commerce analytics tools.
Key metrics for online stores: conversion rate, average order value, cart abandonment rate.
How to analyze customer behavior and optimize store performance.
Legal Aspects and Security in Electronic Commerce
Rules and regulations in e-commerce (data protection, return policies, etc.).
SSL certificates and security measures to protect customers.
Privacy management and GDPR (General Data Protection Regulation) compliance.
At the moment you finish this course, you will receive a certificate of completion:
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