CREATE A WINNING BRAND
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8
From 2 to 4
32
YOU CAN NOW BOOK IT
199
995
+18
Starting November 15th
YES, ASK US HOW
Course Objectives
Understand what a brand is and why it is crucial in today's business environment.
Develop a clear and consistent brand identity (name, logo, colors, typography).
Define the values, mission and vision of the brand.
Create a value proposition that differentiates your brand in the market.
Learn the strategies to communicate your brand effectively.
Implement a branding and brand positioning plan.
Career Opportunities
This course prepares you to:
Create and develop a brand for your own business or project.
Working as a branding or marketing specialist in agencies or companies.
Develop brand strategies for products or services.
Branding consulting for entrepreneurs and small businesses.
OUR EXPERT'S VISION
Jesus Aldana
A business's brand must be at least on par with the product and service offerings. Designing the right brand and knowing how to apply it in all critical areas of contact with the market opens up advantages in an increasingly demanding social and commercial ecosystem.
This course is designed to teach you how to build a strong and coherent brand identity that connects with your target audience. This course is ideal for entrepreneurs, small businesses and freelancers who want to differentiate themselves in the market, as well as those interested in the world of marketing and branding. Below, I give you a detailed overview of how these courses are usually structured and what you will learn.
The CREATE A WINNING BRAND course will provide you with the tools and strategies necessary to define the key elements that make up a successful brand, such as the name, logo, values and value proposition. You will learn how to effectively communicate your brand identity through different channels, ensuring consistency at all points of contact with your customers. It will also teach you how to develop a unique positioning in the market, and how to use marketing tactics to grow your brand.
GUIDANCE AGENDA FOR THE COURSE
Introduction to Branding
What is a brand? Difference between brand, logo and visual identity.
Importance of branding in the success of a business.
Examples of successful brands and analysis of their strategy.
Types of brands: personal, corporate, products and services.
Definition of Brand Identity
Brand Name: How to Choose a Memorable and Relevant Name
Logo Development: Key Elements of a Good Logo
Color palette and typography: how they reflect your brand’s personality.
Identity manual design: how to ensure visual consistency across all touchpoints.
Brand Values, Mission and Vision
How to define your brand's core values.
Developing a clear and aspirational mission.
Define the brand's long-term vision.
How these elements help build a strong and authentic brand.
Value Proposition
What is the value proposition and how does it differentiate itself from other brands?
How to identify the needs and desires of your audience.
Creating a value proposition that communicates what makes your brand unique.
Application of the value proposition in products, services and marketing communications.
Brand Positioning
How to position your brand in the market against the competition.
Development of a positioning map.
Techniques to stand out in a saturated market.
Examples of iconic brand positioning and how they achieved it.
Brand Communication Strategies
How to create a coherent and persuasive brand voice.
Selection of communication channels: social networks, website, advertising, etc.
Storytelling: how to tell your brand's story to generate emotional connection.
Design of marketing and advertising campaigns aligned with your brand values.
Digital Branding
Importance of a strong digital presence for your brand.
Design and development of a website in line with your brand identity.
Digital marketing strategies to position your brand online (SEO, SEM, social networks).
Online reputation management and how to interact with your community.
Practice: “Final Brand Project”
Complete development of a brand identity from scratch.
Definition of value proposition, mission, vision and communication plan.
Presentation of a branding and positioning plan for the created brand.
At the moment you finish this course, you will receive a certificate of completion:
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